Hey, I’m Lucy Mills!
I love football (soccer!) and its amazing potential to connect people and create social change. I have worked at global football brands, including Fútbol Club Barcelona and FIFA, and lecture on many aspects of the game, including the economics of professional football, football for good, and sports tech innovation.
I am the Founder and Chief Catalyst of Ready Sport Global (READY). At the heart of our mission is a commitment to leveraging digital technologies, artificial intelligence, and blockchain to drive social impact and advance women’s sport.
I have worked, played and lived football throughout my life, from Yorkshire to Barcelona, with professional assignments in Accra, Kathmandu, Cape Town, London, and Copenhagen along the way.
Thanks for stopping by my website, where I share info about my company, publications and features, speaking engagements, and more!
Photo credits: Onuba Communications, READY
About my company
I am the Founder (in 2022) and Chief Catalyst of READY. With our HQ in Barcelona and hubs in London and Austin, READY designs and delivers strategies, solutions, and programs that build a more inclusive, tech-enabled future of sport. Our clients include athletes, sports organizations, and companies excited to embrace innovation and technologies to make greater impact with their communities, fans, and customers.
Publications and features
• Lucy Mills - Her Story, Changing the Narrative in Sport
• Lucy Mills: From 50 fans to 90,000 at Camp Nou, Blocksport Podcast
• Bridging the Gap: How Female Athletes could Leverage Web 3.0 to Own their Success, BFF
• Artificial intelligence in Sport, Women’s Sport Collective Podcast
• Sports Blockchain - Lucy Mills, Founder of READY, African Sports Business Podcast
• Let’s Talk Web 3.0 and Sport, Women’s Sport Collective Podcast
• At READY, We’re Encouraging Innovation to Propel Women’s Sport, Onuba Communications
• De-mystifying Web 3.0 and Potential Solutions for Sport for Development and Peace, Sport and Dev Platform
• Is Another Football Possible? Game B Could be the Answer, Mirror.xyz
• The Important News NGO-Land Missed Last Week! Gitcoin and UNICEF quadratic funding, Mirror.xyz
• Old and New Problems with Measuring Impact (And How Web3 Might Solve Them), Mirror.xyz
• In Conversation With Lucy Mills, Data Talks Sport CPD Crash Course Podcast
• The Future of Women’s Football in the Web 3.0 Era, Athens Women’s Football Summit Video Series
• How Can Curiosity Support You in The Football Industry? Education2Sport Careers in Sport Podcast
Recent speaking engagements
• EuroHockey Leadership Forum - Belgium 2025
• IBM and Financial Times at Mobile World Congress - Spain 2025
• Hamptons Tech Week - London Stopover, UK 2024
• World Football Summit, Spain 2024
• International Olympic Committee Young Leaders Program 2024
• RDI Hub AI in Sport Summit, Ireland 2024
• European Olympic Organisations 53rd General Assembly, Romania 2024
• Hamburg Sport Summit, Germany 2024
• SEG3 London, UK 2024
• Female Quotient Live, 2024
• Women’s Sport Collective, UK 2024
• Women’s Sport Collective 2022 and 2023
• Move Congress, Spain 2023
• MetaCampus Industry Focus Channel 2023
• Fans Love It! conference, Turkey 2023
• Everything in Sport Women’s Edition conference, UK 2023
• SportPro Live, London, UK 2023
• Growth of Women’s Football in Japan conference, Japan 2023
• CSM Digital & Data Lunch & Learn Session, UK 2023
• IFSA Barcelona, Lecturer Economics of Soccer 2022 - 2023
• Accelerate Network Women in Business, Barcelona 2022
• Smart Cities and Sport conference, Switzerland 2022
• Spobis Sport Business conference, Germany 2022
• Accelerate Network Women in Business, Spain 2022
• International Olympic Committee Young Leaders Program 2022
• Athens Women’s Football Summit, Greece 2022
• Education2Sport, Careers in Sport series 2020
• Global Goals World Cup clubhouse host 2020
• Geneva Business School, Sustainability & Social Responsibility 2018
• EU Business School, Sport and Corporate Social Responsibility 2018
• University of Brighton, Sport for Development guest practitioner 2017
